Pharmaceutical Marketing & Management is an advanced
course designed to equip learners with the strategic, analytical, and ethical
skills needed to thrive in the dynamic global pharmaceutical industry. The
program is structured into six comprehensive modules, each targeting a critical
dimension of modern pharma marketing.
- Module 1 explores strategic foundations, including market
dynamics, vision/mission alignment, and stakeholder analysis.
- Module 2 focuses on brand strategy and lifecycle management,
teaching students how to build, position, and sustain drug brands across the
product lifecycle.
- Module 3 introduces digital transformation in pharma,
covering e-detailing, social media in regulated environments, and AI-driven
analytics.
- Module 4 emphasizes patient-centric marketing and customer
satisfaction through support programs and value creation beyond the pill.
- Module 5 examines regulatory affairs, ethics, and
trust-building, highlighting compliance and crisis communication.
- Module 6 delves into data-driven decision-making,
focusing on KPIs, market insights, and forecasting.
Together, these six modules provide a holistic framework,
blending theory, case studies, and practical activities to prepare
professionals for leadership in pharmaceutical marketing and management.