Pharmaceutical Marketing & Management is an advanced course designed to equip learners with the strategic, analytical, and ethical skills needed to thrive in the dynamic global pharmaceutical industry. The program is structured into six comprehensive modules, each targeting a critical dimension of modern pharma marketing.
- Module 1 explores strategic foundations, including market dynamics, vision/mission alignment, and stakeholder analysis.
- Module 2 focuses on brand strategy and lifecycle management, teaching students how to build, position, and sustain drug brands across the product lifecycle.
- Module 3 introduces digital transformation in pharma, covering e-detailing, social media in regulated environments, and AI-driven analytics.
- Module 4 emphasizes patient-centric marketing and customer satisfaction through support programs and value creation beyond the pill.
- Module 5 examines regulatory affairs, ethics, and trust-building, highlighting compliance and crisis communication.
- Module 6 delves into data-driven decision-making, focusing on KPIs, market insights, and forecasting.
Together, these six modules provide a holistic framework, blending theory, case studies, and practical activities to prepare professionals for leadership in pharmaceutical marketing and management.
